top of page
TyloHelo
CAMPAIGN CONCEPT
The overarching concept for this campaign revolves around TyloHelo products and to deliver a single-minded message across digital channels where the target audience are. The campaign message is anchored on the how a TyloHelo product bring value to one's life. Hence the campaign headline: ADD STEAM TO YOUR LIFE.
Messaging:
Headline/Call-to-Action
Sign-off
Tactical message
The campaign headline is derived from an expression that means to make your life more interesting. In this context, life becomes more interesting with TyloHelo in it. The tactical messages are meant to inspire purchases by sharing how the products "Add Steam" in their lives.
bottom of page